The new Club Med

Enjoy everything without the hassle, try out all activities, experience your stay knowing that your budget is under control: that is the concept of Club Med "all-inclusive". Another way of being on holiday.

Unique positioning

Club Med is now positioned in a new international competitive market consisting of hotels, holiday Clubs and luxury tour operators. Club Med targets customers of upscale hotels looking for more conviviality and atmosphere and customers of holiday Clubs expecting higher quality features and service.

An international offer

From Europe to Asia, whether exotic or designer, in the sun or mountains, 75 Club Med villages offer 25 dream destinations, at the heart of exceptional locations. Refined, luxurious and spacious, carefully decorated by talented designers, all the villages invite guests to experience a unique holiday, full of joy, relaxation and discoveries.

A strong brand

To accompany its repositioning, Club Med adopted a new signature in 2013. Deployed in the 40 countries where the Group is present, this communication campaign embodies the promise of happiness in a powerful style, dear to the Club Med label. "MORE HAPPINESS THAN YOU CAN IMAGINE" incites discovery of Club Med luxury: human, warm and generous luxury.